Vibrant Natural Purple Food Color – 100% Plant-Based & Clean Label
Bring elegance and energy to your product with our rich purple pigment derived from purple sweet potato, carrot, and cabbage. This vibrant, water-soluble color is ideal for beverages, dairy, confectionery, bakery, and health products.
Our plant-based purple food color is extracted from natural sources like sweet potato, carrot, and cabbage, delivering a vivid, clean-label hue suitable for innovative product development.
Used across beverages, sauces, dairy, bakery, and nutraceuticals, this colorant is non-GMO, vegan, and free from artificial dyes.
✔️ Excellent in water-based systems
✔️ pH-sensitive for dynamic color shifts
✔️ Perfect for functional, antioxidant-focused products
Color your products naturally—with the beauty of nature’s purple.
Our food colors are derived entirely from natural sources, ensuring purity and safety.
A wide range of applications, including confectionery, beverages, and dairy etc.
Experience vibrant and consistent colors enhancing your product's visual appeal.
Trusted by clients worldwide, we proudly export our natural food colors to over 100 countries.
We craft our natural purple color from non-GMO, plant-based sources including purple sweet potato, carrot, and cabbage. Ideal for clean-label brands that value vibrancy, safety, and sustainability.
Our natural purple food color is derived from vibrant, antioxidant-rich vegetables including purple sweet potato, carrot, and red cabbage. It offers a beautiful range of purple to violet tones, ideal for clean-label brands looking to replace synthetic colors with plant-based solutions. Rich in anthocyanins and other natural pigments, our purple colorant is non-GMO, vegan, allergen-free, and suitable for a wide range of food, beverage, and health product applications. Its visual appeal is complemented by excellent water solubility and mild flavor neutrality.
Our natural purple pigment delivers striking lavender to deep purple hues in beverages such as mocktails, herbal infusions, wellness drinks, and fruit-based beverages. It is pH-sensitive, showing vibrant purples in neutral pH and shifting to pinkish tones in acidic beverages, offering creative formulation opportunities. Perfect for clean-label brands seeking functional color with visual storytelling in both clear and cloudy drinks.
Add a playful or premium purple shade to candies, jellies, gummies, hard drops, and lozenges using our vegetable-based purple color. Derived from sweet potato and cabbage, it offers high visual impact and is compatible with pectin, gelatin, and vegan confectionery bases. This color helps brands cater to clean-label, artificial-free candy products with a naturally sourced visual boost.
Bring a fresh, fruity tone to dairy items like berry yoghurts, floral milk drinks, and ice creams with our natural purple pigment. It maintains good cold and acid stability, and pairs beautifully with blueberry, lavender, grape, and beet-based flavors. Perfect for innovative dairy launches targeting kids, health-focused consumers, or seasonal limited editions.
Use our natural purple color in glazes, frostings, macarons, cakes, and pastries to add an eye-catching hue. While anthocyanins may fade slightly with high heat, they perform well in surface-level applications and short-bake products like muffins, cookie fillings, or cake decorations. It adds a sophisticated, premium or playful touch to bakery goods depending on how it's used.
In specialty and gourmet products, our purple pigment brings uniqueness to flavored dips, salad dressings, sauces, and spice blends. It is suitable for cold-processed or mildly heated sauces, particularly in fusion and international cuisines where bold color enhances brand identity. An excellent choice for purple-themed or antioxidant-rich blends.
Our purple pigment is widely used in vitamin gummies, protein powders, herbal blends, and wellness drinks for its clean appearance and perceived antioxidant benefit. Extracted from purple sweet potato, carrot, and cabbage, it is ideal for brands marketing natural immunity boosters, detoxifiers, or stress relief products. Its pleasant visual appeal and compatibility with other functional ingredients make it perfect for trendy health product lines.
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